DANNY WIMMER PRESENTS

CASE STUDY

FROM LIVE EVENTS TO LIVESTREAM

Crooked Youth helped Danny Wimmer Presents pivot from live events to livestreams during the COVID-19 pandemic by offering white-label services across Shopify, Klaviyo email marketing, paid social, and data analytics.

Livestreams powered by Single Music,

SOLUTIONS

Shopify Builds

Crooked Youth was tasked with building the Shopify stores that powered each stream from general settings to front-end design; a fully white-labeled experience. The Crooked Youth team developed systems that reduced average build time by 50%.

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~20 Streams Built
5.84% Avg Conversion Rate
$34.08 AOV

Klaviyo

Using the integration between Shopify and Klaviyo, Crooked Youth was able to build automated flows and campaign templates for all DWP streams. From abandoned cart to merch upsell to day of fan instructions, our efforts yielded strong results.

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~5% Total Stream Revenue
28.17x Avg ROI

Ad Buying & Data Analytics

Crooked Youth brought an analytical approach to ad buying for DWP. By analyzing the sales patterns of the first 5 streams, we were able to optimize the spend allocation across future campaigns and power real-time reporting dashboards via Databox.

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16.47 Avg ROAS [pre iOS14]
Real-time reporting via dashboards

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Author's name
Los Angeles, CA

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