Shopify Platform Migration
kingsroadmerch.comShopify Design + Build
SKU Migration
Ongoing Store Admin
KING'S ROAD MERCH
Kings Road Merch is a music merchandise company with a deep roster in the punk and hard rock world. As artists on the roster wanted to migrate to Shopify, Kings Road Merch needed a partner who could provide turn-key Shopify consulting and execution.
Crooked Youth was tapped to provide white-label services for front-end design, product migration, and ongoing store admin.
service areas
FRONT-END DESIGN
Crooked Youth works closely with Kings Road Merch and artist teams to design Shopify webstores that match the current album artwork or overall creative direction and provide a rich shopping experience for fans.
PRODUCT MIGRATION
An always complicated process, Crooked Youth built systems to ensure proper migration of all data associated with large catalogs - product types, descriptions, tags, SKUs, imagery, URL slugs, and more.
ONGOING STORE ADMIN
To ensure the KRM team is always covered, Crooked Youth provides ongoing admin of the Shopify stores from adding new products, to configuring discount promos, to providing training / how-to videos for the KRM team.
results
705
SKUs MIGRATED (TO DATE)
3.34%
AVERAGE CONVERSION RATE
(CVR)
$54.20
AVERAGE ORDER VALUE
(AOV)
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