Crooked Youth Rise Records Case Study. Klaviyo Template Design and Shopify Revenue Maximization

KLAVIYO &
CROSS-SELLING

Case Study

Maximizing Revenue With Klaviyo and Candy Rack

Crooked Youth partnered with Rise Records to maximize store revenue by optimizing their Klaviyo account and implementing AI-powered cross-selling via Candy Rack.


KLAVIYO RESULTS

We overhauled the client's Klaviyo e-mail marketing strategy from top to bottom. Through improved flow structure, template re-design, and warming infrastructure strategy, Klaviyo now drives ~22% of the store revenue.

Crooked Youth Open Rate Icon

+152% INCREASE

IN CAMPAIGN OPEN RATES
FROM 10.02% TO 25.18%

Crooked Youth email marketing revenue icon

$4.53 PER RECIPIENT

FROM DISCOUNT INCENTIVIZED
WELCOME SERIES FLOW

Rise Records klaviyo email marketing templates

CANDY RACK RESULTS

Since Rise Records is a record label with a robust product catalog, Crooked Youth decided to leverage Candy Rack's AI-powered cross-selling ability. This fully automated feature is powered by the Shopify product recommendations API and triggers on an Add To Cart click.

Crooked Youth average order value icon

+7.21% IN AOV

INCREASED AVERAGE ORDER VALUE +7.21% FROM $52.37 TO $56.15

Crooked Youth conversion rate icon

3.39%

CROSS-SELL
CONVERSION RATE

Crooked Youth stacked money icon

~2% OF REVENUE

DRIVEN BY CANDYRACK AI-POWERED UPSELL (QUARTERLY)


Crooked Youth has done an amazing job at completely revamping our CRM process. We saw instant results with higher open and click rates. The [new] fan customer journey with Klaviyo has proven to significantly increase sales.

Alex Osborn
Rise Records (BMG)

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