Rise Records

riserecords.com
Klaviyo Build + Optimization

Candyrack Cross-Selling

Revenue Maximization
Crooked Youth Rise Records Case Study. Klaviyo Template Design and Shopify Revenue Maximization

maximizing revenue

Crooked Youth partnered with Rise Records to maximize store revenue by optimizing their Klaviyo account and implementing AI-powered cross-selling via Candy Rack.

Rise Records klaviyo email marketing templates

klaviyo results

We overhauled the client's Klaviyo e-mail marketing strategy from top to bottom. Through improved flow structure, template re-design, and warming infrastructure strategy, Klaviyo now drives ~22% of the store revenue.

Crooked Youth Open Rate Icon

+152% INCREASE

IN CAMPAIGN OPEN RATES
FROM 10.02% TO 25.18%

Crooked Youth email marketing revenue icon

$4.53 PER RECIPIENT

FROM DISCOUNT INCENTIVIZED
WELCOME SERIES FLOW



Candy Rack Results

Since Rise Records is a record label with a robust product catalog, Crooked Youth decided to leverage Candy Rack's AI-powered cross-selling ability. This fully automated feature is powered by the Shopify product recommendations API and triggers on an Add To Cart click.

Crooked Youth average order value icon

+7.21% IN AOV

INCREASED AVERAGE ORDER VALUE +7.21% FROM $52.37 TO $56.15

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3.39%

CROSS-SELL
CONVERSION RATE

Crooked Youth stacked money icon

~2% OF REVENUE

DRIVEN BY CANDYRACK AI-POWERED UPSELL (QUARTERLY)

Crooked Youth has done an amazing job at completely revamping our CRM process. We saw instant results with higher open and click rates. The [new] fan customer journey with Klaviyo has proven to significantly increase sales.

Alex Osborn
Rise Records (BMG)

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