FROM LIVE EVENTS TO LIVESTREAM
Crooked Youth helped Danny Wimmer Presents pivot from live events to livestreams during the COVID-19 pandemic by offering white-label services across Shopify, Klaviyo email marketing, paid social, and data analytics.
Livestreams powered by Single Music.
Crooked Youth was tasked with building the Shopify stores that powered each stream from general settings to front-end design; a fully white-labeled experience. The Crooked Youth team developed systems that reduced average build time by 50%.
Using the integration between Shopify and Klaviyo, Crooked Youth was able to build automated flows and campaign templates for all DWP streams. From abandoned cart to merch upsell to day of fan instructions, our efforts yielded strong results.
AD BUYING + DATA ANALYTICS
Crooked Youth brought an analytical approach to ad buying for DWP. By analyzing the sales patterns of the first 5 streams, we were able to optimize the spend allocation across future campaigns and power real-time reporting dashboards via Databox.